Balancing Risk & Return- SIP in stocks

The general perception is that investing in stock markets is very risky. there are two aspects which go into investment in stocks. Firstly choosing the right stocks & secondly purchasing the stocks at the right time. We may choose some tried and tested blue chip stocks or analyse a Company & decide to invest in that business. The most difficult aspect of investing would be to time your purchase. Time and again we have seen that after we purchase a stock there is a decline in markets leading to a fall in share price. One way of negating the risk of timing your purchase is to invest in a staggered manner. Once we decide on the stock to invest in, we can do a SIP in the stock, invest in a systematic monthly installment just like an SIP in mutual funds. Just like there are no short cuts in life , there are no short cuts in investing. The best & safest way to invest is to accumulate it slowly and steadily. Just as the tortoise says- slow but steady wins the race. Lastly stock investments should always be done with a long term perspective and stocks should be bought with the mindset as if you are buying into the business.